How to select professional studio lighting equipment?

Hi all: I am pretty new to studio lighting. I hold been using my 3 Canon speedlites and homemade snoot/barndoor for my studio photo. I am planning to start a businesss in this corral. Would you guys recommend on how to select lighting equipment? I have seen flash head with price range from 150 to 1200 and I am getting a bit lost.
Answers:
All you call for to know at the link below. But simple is best .. I still use incandescent lighting for everything except some glamour photography.

http://www.bhphotovideo.com/c/category/1…

Only 4 of the shots shown on my profile link here be shot with studio strobes ... the rest were any natural lighting or shot with one 750 watt Lowel Tota-lite beside umbrella. In the studio, I use one 1000 w/s head with a softbox. Source(s): proFotog

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